About this Project
With the introduction of Spring comes the peak buying season for property. Realestate.co.nz wanted to implement an online campaign that reasonated with home owners that would grow their social networking numbers on Facebook as well as get their brand out into the marketplace.
What we created was an online competition for a home owner to win a new front door for their home - painted and installed.
The thought process was that most home owners would love a new front door, but it was a job that had a low priority as something else always came up that needed fixing.
We created an online interactive app in Facebook that enabled home owners to load a picture of their existing door and then begin replacing it with a new design from a selection of over 40 doors. They could then colour the door and submit their entry.
Media was booked to launch the competition with specific focus on targeting The Block viewers on Mediaworks TVonDemand.