Air Tahiti Nui

About this Project

This campaign was about celebrating Air Tahiti Nui's 15th birthday, by offering a 48 hour deal to fly 2 people to Tahiti, LA or Paris, for the price of 1 ticket. Seats were limited to 1000 spots.

To get this deal out to the country quickly, a homepage takeover was booked on Stuff.co.nz with support advertising on NZ Herald, and on mobile phones including apps.

The campaign lasted 6 hours before being sold out by lunchtime.

Air Tahiti Nui's website traffic increased by 23 times for unique viewers creating huge awareness for their brand and destinations for their network.

Facebook also had a huge response in terms of Likes, Comments and Shares.