About this Project
Developed in-house by the team at Electric Art, we realised we needed more data around the effectiveness of our clients advertising campaigns.
So we built our own adserver that enables us to :
- Set up a media plan.
- Load HTML5 creative and adserve it to all major publishers.
- A client dashboard enabling them to log in and view the performance of their advertising and engagement.
- Set up unique conversions to be monitored including :
- online sales $$, EDM subscribers, PDF downloads, a/c sign-ups, clicks through to external dealer websites etc.
- conversions are set-up using Google Tag Manager.
- Reports. Lots of reports.
Currently AdTrek is restricted to Electric Art clients. If you would like a demonstration, please contact us today.